My Story

I’m Shanel Griffith! Born and raised in NYC, now living in Sunny Florida, I'm a Social Media Manager and creative strategist with a passion for social media, content creation, and event production. 

 

Storytelling & representation are the passions that drive my production and creativity. I earned my bachelor’s degree from Fordham University in Film and Television to learn the particular ways media delivered through marketing and advertising. I also minored in African American Studies to expand my love for history & learning more about my heritage. I pursued these interests through my work experience by producing content for major networks such as BronxNet, ABC, Netflix, and MSNBC.

 

As I actively pursue a career in entertainment production and media, I’m also committed to content creation and influencer marketing. I share my love of health, food, fashion, and lifestyle to a dedicated audience of 10.5K millennials. I have partnered with household names such as Aerie, BJ’s Wholesale, Chime, Bumble, Tampax, and more. My goal is to inspire my audience to live life to the fullest and become the best version of themselves.  




My philosophies include ethically and honestly producing media that entertain and inspire audiences. My goal is to transform the African American community’s lack of presence in the media so there is fair representation. 

 

Key Achievements:

* 30% increase in follower engagement on the company’s Twitter & Facebook by using video

*  Researched & produced the story “Democrat Texas Governor Candidate” for MSNBC’s AM Joy 

* Pitched & booked the story “Tonya Boyd, First Black Female Deputy Chief of FDNY” for ABC’s Here & Now 




Skills & Core Competencies: 

Live Production, social media marketing, developing news stories, research, Inews, working in a fast-paced environment, news producing, shooting, and pulling elements.




I love connecting with people in my industry and about the latest in pop culture, food, fashion, and television shows. You can contact me at shanel@shanelamari.